🛍️ShoppingClosed · Opens 10:00 AM$$ · Mid-range

Selfridges

Name: Selfridges
Price range: $$
Rating: 4.5

4.5 ·

Step inside Selfridges, London's iconic Oxford Street department store. Wander its gallery-like floors of fashion, beauty, and home goods, and catch the inventive window displays that make it a visual experience in itself.

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Reasons to go

Its Portland stone facade on Oxford Street was designed to make the store feel like a grand civic building rather than a shop.
The Christmas window displays are reworked annually with elaborate themes, drawing repeat visitors each holiday season.
Interiors are arranged with a curatorial, gallery-like layout across multiple floors of fashion, beauty, and home goods.

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Full description

Behind its grand Portland stone facade on Oxford Street, Selfridges has built its reputation as much on spectacle as on merchandise, particularly through its famously inventive Christmas window displays that reviewers return year after year to see. The maximum must-see and aesthetic scores reflect its scale and visual ambition, while a still-high trendy score signals a store that keeps pace with contemporary fashion and design rather than resting on tradition.

Inside, multiple floors cover fashion, beauty, and home goods, arranged with a curatorial eye more akin to a gallery than a typical department store. It's best approached as a visual experience worth wandering even without a shopping list.

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Address

400 Oxford St, London W1A 1AB, UK · Marylebone

Website

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Hours

🎫

Booking

Walk-in

Duration

1h30

Best time

morning, lunchtime, afternoon, early evening or evening

Intensity

Active — lots of walking

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Good to know

Visit in November or December if possible, when the window displays are at their most elaborate
go on a weekday morning to avoid Oxford Street's heaviest foot traffic
allow time to simply wander, as the displays and store design are part of the appeal.

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Reviews

This shopping center is famous for the great displays that they make, and when i visited in November and December, it was a disney christmas theme and so beautifully executed. Inside, you can find a lot, from clothes to home stuff. Very nice place that tips more towards the more highly prices items and brands.

Mike Aoun

1/5

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