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Simpson's in the Strand
🍽️FoodClosed · Opens 7:00 AM$$ · Mid-range

Simpson's in the Strand

4.5 ·

Step into Simpson's in the Strand for a slice of old London hospitality. Watch roast beef carved tableside from the trolley, starting with dressed crab, for a classic English lunch or dinner.

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Reasons to go

  • Serves roast beef carved tableside from a trolley, a tradition running for well over a century
  • Run by restaurateur Jeremy King, known for classic old-school London dining rooms
  • Dressed crab is a standout starter reviewers consistently recommend before the roast
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Full description

Simpson's in the Strand has served traditional English roasts for well over a century, and its signature move — roast beef carved tableside from a trolley — still draws direct comparisons from reviewers as the best they've had in London. Restaurateur Jeremy King's involvement brings the same polished, old-school approach found at his other classic London rooms, with dressed crab as a well-regarded starter before the main event.

At 4.5 stars and mid-range pricing, it's an accessible way to experience proper English carvery dining, suited to a traditional lunch or dinner for visitors wanting a taste of old London hospitality. It works well for both a special meal and a satisfying, classic one.

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Address

100 Strand, London WC2R 0EZ, UK · Covent Garden
Website
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Hours

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Booking

Booking recommended

Duration

1h15

Intensity

Easy pace

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Good to know

  • Booking is recommended, especially around lunch service when the roast trolley is busiest
  • start with the dressed crab, a reviewer favourite
  • go hungry, since the roast beef portions are generous
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Reviews

Amazing lunch today. Dressed crab followed by roast beef on the trolley. Best roast beef in London in my opinion. Staff are fantastic & friendly. Jeremy King operating the room like no other - always genuinely friendly and welcoming. The room is beautiful and a perfect ambiance. Memorable lunch.

M

Mallorcaluxe

1/5

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