
4.2 ·
Raise a glass at the Heineken Experience, housed in the brand's original 1867 brewery in Amsterdam-Zuid. Follow the brewing story through interactive stations, then settle into the tasting room for the finale.
Full description
Set in the brand's original 1867 brewery in Amsterdam-Zuid, the Heineken Experience walks visitors through the story of the beer, from ingredients and brewing steps to the family behind it. The tour is self-guided and interactive, and it finishes in a tasting area where guests can drink what they have learned about.
Reviewers praise the friendly staff and the lively atmosphere, and some package options pair the visit with a canal cruise. Allow around 90 minutes, and expect it to be popular with couples and groups.
Set in the brand's original 1867 brewery in Amsterdam-Zuid, the Heineken Experience walks visitors through the story of the beer, from ingredients and brewing steps to the family behind it. The tour is self-guided and interactive, and it finishes in a tasting area where guests can drink what they have learned about.
Reviewers praise the friendly staff and the lively atmosphere, and some package options pair the visit with a canal cruise. Allow around 90 minutes, and expect it to be popular with couples and groups.
Address
Hours
Booking
Duration
1h30
Best time
morning, lunchtime, afternoon or early evening
Intensity
Easy pace
Good to know
Reviews
We bought our tickets online before our trip on booking.com. it consisted of a tour of the brewery and a canel tour. Both were really great tours. I strongly recommend it. You learn about the beginning of Heineken beer and some history of Amsterdam.
John R.
2/5📍 Nearby spots

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