Food
Simpson's in the Strand has served traditional English roasts for well over a century, and its signature move — roast beef carved tableside from a trolley — still draws direct comparisons from reviewers as the best they've had in London. Restaurateur Jeremy King's involvement brings the same polished, old-school approach found at his other classic London rooms, with dressed crab as a well-regarded starter before the main event. At 4.5 stars and mid-range pricing, it's an accessible way to experience proper English carvery dining, suited to a traditional lunch or dinner for visitors wanting a taste of old London hospitality. It works well for both a special meal and a satisfying, classic one.
✨ Reasons to go
💡 Good to know
⏱️ Typical visit
1h15
🚶 Walking intensity
Easy pace
What people say
"Amazing lunch today. Dressed crab followed by roast beef on the trolley. Best roast beef in London in my opinion. Staff are fantastic & friendly. Jeremy King operating the room like no other - always genuinely friendly and welcoming. The room is beautiful and a perfect ambiance. Memorable lunch."
— Mallorcaluxe