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Food

Simpson's in the Strand

4.5 (1,011)$$ · Mid-range

Simpson's in the Strand has served traditional English roasts for well over a century, and its signature move — roast beef carved tableside from a trolley — still draws direct comparisons from reviewers as the best they've had in London. Restaurateur Jeremy King's involvement brings the same polished, old-school approach found at his other classic London rooms, with dressed crab as a well-regarded starter before the main event. At 4.5 stars and mid-range pricing, it's an accessible way to experience proper English carvery dining, suited to a traditional lunch or dinner for visitors wanting a taste of old London hospitality. It works well for both a special meal and a satisfying, classic one.

✨ Reasons to go

  • 1Serves roast beef carved tableside from a trolley, a tradition running for well over a century
  • 2Run by restaurateur Jeremy King, known for classic old-school London dining rooms
  • 3Dressed crab is a standout starter reviewers consistently recommend before the roast

💡 Good to know

  • 1Booking is recommended, especially around lunch service when the roast trolley is busiest
  • 2start with the dressed crab, a reviewer favourite
  • 3go hungry, since the roast beef portions are generous

⏱️ Typical visit

1h15

🚶 Walking intensity

Easy pace

📍

Address

100 Strand, London WC2R 0EZ, UKGoogleApple
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Booking

Booking recommended

What people say

"Amazing lunch today. Dressed crab followed by roast beef on the trolley. Best roast beef in London in my opinion. Staff are fantastic & friendly. Jeremy King operating the room like no other - always genuinely friendly and welcoming. The room is beautiful and a perfect ambiance. Memorable lunch."

Mallorcaluxe